At the moment Instagram remains the most favorite and used app in 2021. With more than 1 billion active users per day, Instagram became “ the thief of hearts “ for the entire world.
Also, another point is that Instagram is the sweetheart of the social media scene for marketers, especially when almost 80% of Instagram users follow brands and they are pretty active on their pages.
After all of these active users , here comes the engagement rate which is very important for brands and people who want to increase and develop their business on Instagram.
Well, let’s take a look at what Instagram Engagement Rate is and its purpose.
Engagement rate is calculated as a total number of interactions your content receives divided by your total number of followers, multiplied by 100%. In a short way, this is measured and depends on the number of Instagram Likes, Instagram comments from your customers, Instagram views, shares, and of course, on Instagram Followers.
So, engagement rate it’s a measure of how well your content performs independent of your follower count.
Engagement Rate (ER) is a social media metric that is very important for an online business and for its activity. This metric proves your business success, how well your social strategy is performing, and, of course, if you will have an impact on your overall business. The Instagram ER metric is used to track how actively involved with your content your audience is and how effective your brand campaigns are.
If you want to develop or to create an online business, you should pay attention to your engagement rate so you could track your business activity and if there are any issues or something, you could find an answer to it.
To improve your engagement rate and to maintain it on a good level, we prepared for you a few tips that you can follow.
- Post Consistently
If you want to keep your Instagram account active and up to data , you should post 1-2 times per day (according to studies) . This way your account will be fresh and always updated, you get more opportunities to attract eyeballs to your content.
Try to find the best time when you can post your photos or videos, when people are more active on your page. For some people, the best time to post is in the morning (8AM-10AM) , other people use the evening time for Instagram posts (3PM-5PM). Also, the time of the posts per day vary from user to user. Some of them post 15-20 times per day, some of them 5-7 times per day. All you need to do is to identify when your Instagram Users are active and keep an eye on it.
Well, all of these will really help you to get a good engagement rate and keep your account on a high level.
- Tell stories
One of the main things that you must do to get a good engagement rate is to attract people on your page and to make them stay connected with you. Start with interesting topics or events from your life, post video or photos about something remarkable in your life, maybe a story that made you start something. Try to approach a real story, preferable that is linked to you and your life. People today crave connection, and storytelling is a way to create this experience. When people feel an emotional connection to your content, they are much more likely to buy into it and share it with their peers.
Besides that, you can also focus on telling a story with your captions. Longer captions with elements of storytelling and authenticity are particularly powerful because they enable brands to appear more human and build deeper connections with their target audience. Done right, wordy captions also stop scrollers in their tracks and increase the time they spend looking at your post.
- Build a strong brand
Clarity, creativity and consistency are king for enterprises aiming to build brand awareness on Instagram. A capricious, disorganized approach just doesn’t work. Try to focus on core areas like presenting your profile, creating style patterns that keep your images looking fresh, and mastering hashtag use. You should also be interacting regularly with your followers to build up engagement and loyalty.
- Choose the right hashtag
Using hashtags is one of the most important things to get and reach a good engagement rate. If a post has hashtags, there is a big probability to be seen and to get more Instagram Likes. There is one more thing that you should pay attention on is the right hashtags. Not each hashtag can help you to reach that high engagement rate and not all of them can get you to the right auditory.
The fun fact is that you can use a lot of hashtags and get 0% interaction, and then, post a picture or a video with only one hashtag, and get on top. Well, to avoid this type of situation that is getting confused, you should use the right hashtag to each of your posts depending on the theme and idea reflected in.
- Create your own/branded hashtag
The best starting point in “Hashtag World” is a generated branded hashtag. It should be short and memorable for others who will use it. Try to keep it simple and to contain your brand name in a short way or something that describes it.
The benefits of an own hashtag are to make your content more discoverable, drive traffic to your profile and create a stronger community around your brand business. It will also help you organize your content, making it easily findable and trackable.
If you get your own branded hashtag, put it in your bio so people could easily find. Well, actually there is no limit on branded hashtags, it means that you can have more than one hashtag, but keep them simple and memorable.
- Explore and use all types of videos
Day by day, Instagram is bringing new tools and updates for its users, they are giving a lot of opportunities to grow and to reach the “impossible” on Instagram.
There are many types of videos on Instagram, and each one of them has its role and influence. Try to use them all as much as you can. Simple videos, IGTVs and reels videos became the short way to connect and to express feelings with your Instagram followers. Do not forget about lives, this is the best way to stay connected with your customers , especially during this Covid-19 period.
All of them will help you to get more Instagram views and to improve your engagement rate.
- Try Instagram AR Filters
Instagram Story filters became a fun and interesting tool for all Instagram Users. There are a lot of filters that are being used by every second user. And, the main fact is that it is not hard at all. Making an AR filter is much easier than you imagine.
Well, it is also a big opportunity to get known on Instagram, and of course, to reach the best engagement rate.
Also, another good part of Instagram AR Filters is that you will get more Instagram Followers as well.
- Partner with micro-influencers to create brand authenticity
Nowadays, promoting a business online gets easier with influencers help. Why? Well, as they already have built their auditory, they can easily guide their Instagram Followers on your page and to your products or services. Influencers already won the trust of their auditory, so there is a big chance to attract them on your side too.
If they will be active on your page as well, then your engagement rate will grow considerable.
Don’t miss this chance!
- Do more Instagram Stories
Simultaneous with all Instagram videos goes Instagram Stories. Another amazing tool offered by Instagram which has a huge impact when it comes to your Instagram Followers and Engagement rate. Each user on Instagram is scrolling through the feed and story line.
Stories are a good eyecatcher, so you definitely should use and post more stories. Try to post more stories with yourself in, it will look more real and trustable for your auditory.
Besides those simple story short-videos, there are a lot of tools that can be used, such as: location, hashtags, tags, music, emojis and many more.
- Add link to your Instagram Stories
Instagram stories have another cool tool, which can be obtained if you have more than 10k Instagram followers – Swipe Up.
If you want to share with your followers your favorite music or movie, putting the link there will be easier for them to navigate and it is a direct and easy way for them to listen/watch.
This tool also is very useful if you have a blog channel, and you have posted a new video or post about something. Using the “Swipe up” tool, will shortcut the way to it for your Instagram Followers.
The engagement rate is very important if you have the goal to develop your business on Instagram. Implementing all those steps mentioned above, you will definitely get the highest engagement rate target.
Well, besides those tips, Nextenco is giving you a good opportunity to check your engagement rate and improve it with our Instagram Services such as: Instagram Management Packages, Instagram Advertising & Marketing, Instagram Hashtag Research, Instagram Influencer Research
Check it now and let the “party” begin! Click here!